Thanks to its new member "Arte Radio", the Prix Italia has now opened up to the web radios.

The competion is now opened both to traditional radios which, in order to draw more audience also broadcast their own programmes in webmode, and to new broadcasting stations that air their programmes exclusively on Internet.

Short list - Prix Italia 2011

In collaboration with RadioRai and Rai Way

The Radio continues to be of great interest and popularity in the media world, even in spite of the rapid growth and development of Internet during the last years. New broadcast platforms have given digital radio the opportunity to evolve and therefore compete better with the web and new digital media.
First of all this evolution will focus on content and consequently new business models will develop. Sound broadcast will be thus enhanced with additional news that will provide a more suitable, flexible and engaging use.
The last generation of the digital terrestrial radio (standard DAB + o DMB and the associated data set by these standards) or the Internet network (DNS Radio) will enable this type of information to be broadcast.
Even if the component of sound will continue to cover a fundamental role in radio communication, photos, animated images, graphics, maps and text will innovate the programmes and create new forms and contents. Radio vision will also facilitate the users to enjoy cultural heritage and achievements, among which , visits to venues of art and performances.



9.30 - Remarks
Giovanna Milella, Prix Italia Secretary General
Eva Hamilton, Prix Italia President

Opening
Bruno Socillo, Director of Rai Radio Dept.
Stefano Ciccotti, Managing Director of Rai Way

Introduction: radio changes itself
Albino Pedroia, Augusto Preta, IT Media Consulting






10.15 SESSION I – THE EXPERIENCES

Chairman
Andrea Borgnino, Responsible for Archives Project, Rai Audio-Library and Webradio (former Project Manager of EBU New Radio)


• BBC : The radio vision
Tim Davie, Director of BBC Audio & Music
• Radio France International : The data associated with programmes
Bruno Tézenas du Montcel, Directeur des Technologies et des Systèmes d’Information, Radio France Internationale
• RadioDNS - Hybrid Radio
James Cridland, Secretary RadioDNS (UK)
• European Broadcasting Union (EBU) -
Michael Mullane, Head of News, Sport and New Media, Radio Dept.


11.45 SESSION II – THE PROSPECTS

Round Table

Chairman
Enrico Pagliarini, Journalist of Radio 24

Participants:

 Giuseppe Braccini, Responsible for Digital Radio Project, Rai Way (Italy)
 David Kessler, In charge of the Report on Digital Terrestrial Radio in France, appointed by the Prime Minister (France)
 Joan Warner, CEO Commercial Radio Australia (CRA)
 Paul Smith, General Manager Pure (UK)
 Candido Peterlini, Haed of Product Concept Infotainment, Fiat Group

Presentation of the restored Prix Italia Historical Archive

In collaboration with the Turin University and Rai Teche


Founded right after the World War II on the island of Capri in 1948, the Prix Italia, through its course of life has accompanied some of the most primary passages of the second half of the 1900’s and the beginning of the new century: from the birth of the television to the emergent new post-colonial states, from the passage of the post industrial era to the dawn of a new generation of authors, musicians and film directors. Meanwhile the radio and television, the beating hearts of the Festival’s drive, were discovering and going through an intense and expressive innovation, but on the other hand, only marginally recognized from an aesthetic and critical view point.
During the workshop “Telling History”, Prix Italia intends to make an in-depth study and analysis on the reflections of some themes that have coexisted and characterized its existence. Themes that at present, represent challenges that continue to survive and opportunities to grab for the researchers in communication, information and aesthetics of scientific community and for radio and television professionals. A deliberately many sided conference that will introduce various points of view and opinions in the conviction that from an overall effect, a shared and solid frame of reference will emerge. During the course of the day, the issues dealt with will be the following: radio and television like sources and voices of history; documentations on the medias evolution and on what they produced during the course of the years and particularly the authentic global Archive gathered in over sixty years of the Prix Italia and the difficulty it faced with the passage to digitalization; the historical roots of post-war radio and television; the relationships between broadcasters and universities and as a conclusion, the opportunity to talk about the “arts” of the radio and television, as if speaking of landscape sceneries or cinema art or the more recent video arts.

A well organized group of researchers, scholars and professionals coming from the U.S.A and various European countries will all intervene at the Meeting.



Welcome address
Giovanna Milella, Prix Italia Secretary General

Opening remarks
Paolo Garimberti, President Rai (Italy)

10.00 - 11.30
Session I
The worth of memory

Chairman :
James Graham, Prix Italia Honorary President (UK)

 Sixty three years of Prix Italia : points of view on a story
Sergio Zavoli, Journalist, Writer, President of the Parliamentary Committee on Broadcasting (Italy)

 The Prix Italia Archive: a resource for history and critics
Eva Hamilton, Director General SVT and Prix Italia President (Sweden)

 The evolution of Radio and Television broadcasting Archives
Herbert Hayduck, Head of Documentation and Archive ORF and President of FIAT/IFTA, International Federation of Television Archives (Austria)

 Britain’s experience
Tony Ageh, Controller of Archive Development BBC (UK)

 Audiovisual Archives in the Digital Era
Barbara Scaramucci, Director of Rai Teche (Italy)


11.30 - 13.00
Session II
Radio Television and the rebuilding of Europe

Chairman :
Frank Dieter Freiling, Senior Vice President, International Affairs, ZDF (Germany)

 Television as a source, as an event, as a memory
Aldo Grasso, Full Professor for History of Radio and Television, Catholic University of Milan (Italy)

 The rebuilding of Italian radio/television and the quality issue
Franco Monteleone, History and Critics of Radio and Television, University of “Roma Tre” (Italy)

 Radio and Television: rebuilding Europe
Angela Krewani, Full Professor for Media Studies, Philipps-University Marburg (Germany)

14.00 - 16.00
Session III
Two arts? The aesthetic potential of Radio and Television

Listening to the radio work Under the Milk Wood, text by Dylan Thomas, entered by BBC and winner of Prix Italia 1954.

Chairman :
Alessandra Comazzi, TV Critic, La Stampa (Italy)

 Art and Culture of Television
John Caldwell, Professor, Cinema and Media Studies Program
Department of Film, Television, Digital Media, UCLA (USA)
 Radio: service and expressive enquiry
David Hendy, Reader in Media and Communication, University of Westminster (UK)
 The good things about Television: likings of the Public and the aesthetics of television
Cécile Méadel, Sociologue, Maître de recherché, Centre de Sociologie de l'Innovation (France)
 The Eyes of the Twentieth century
Pierre Sorlin, Professor Emeritus of Sociology of Media, Paris-Sorbonne University (France)
16.00 - 16.30
Session IV
Prix Italia and the University

 The Outcome of an Experience
Sergio Scamuzzi, Full Professor of Sociology, University of Turin (Italy)
 Perspectives
Giovanna Milella, Prix Italia Secretary General
16.40 - 19.00
Session V
Round table
Telling History

Chairman
Paolo Mieli, President RCS Libri (RCS Books)

Participants::
Giovanni De Luna, Full Professor of Contemporary History, University of Turin (Italy)
Richard Hooper, Former Deputy Chairman of OFCOM (UK)
Peppino Ortoleva, Full Professor of History and Theory of Media, University of Turin (Italy)
Isabelle Veyrat-Masson, Directrice de Recherche CNRS et Directrice du Laboratoire “Communication et Politique” CNRS (France)

17.15-19.00 – RAI, Museo della Radio, Via Verdi 16
Part II – Historical Session
The missing dimension: photography, cinema and television

In collaboration with the University of Turin

The stereoscopic television, in chronological order, is the last in the wake of a series of revolutionary innovations aimed to make sound and image reproduction instruments enable people to have a sensorial experience of the tridimensionality, transforming the “virtual visible” into a realistic three dimensional field. Like other innovations, (for ex. colour: “a sort of America that must be rediscovered from scratch each time” remarked Ejzenstejn), it’s not only a matter of an added reality but it is almost as if a new continent is perceived, and each time it reveals itself stunning. And... all the more in Turin where the National Museum of Cinema houses and displays an extraordinary collection of stereoscopic apparatus, it is even more feasible to introduce a comparative and historical study in a conference devoted to 3D television. Without undermining the state-of-art experiments in television, we must not forget that our understanding and knowledge is enriched and enhanced through that, which we learn from past experiences.

Chairman
Peppino Ortoleva, Full Professor.of History and Media theory at the Torino University (Italy)


Participants
• Sergio Escobar, Director of Piccolo Teatro of Milan (Italy)
Hyper-false, hyper-real
• Federico Vitella, Cinematographic Documentary, Macerata University (Italy)
Experiments in 3D: an Italian Story
• John Belton, Professor of English and Film at Rutgers University (USA)
Cinema in 3D: a success postponed many times (a success silenced many times)

14.00-16.00 – Rai – Press Room, Via Verdi 18
Part I –Scientific Session



In collaboration with the Rai Technological Strategies Department and Rai Research Centre

Leaders of the technical standardisation bodies will directly report on 3D technological evolution worldwide. In 2010-2011, important steps have been made to standardise the technologies for the 3D television chain, for terrestrial and satellite channels. MPEG and DVB have identified an end-to-end solution which largely re-uses the traditional HDTV broadcasting infrastructure and receiving technology, without requiring additional bandwidth occupation in comparison of an HDTV program. But the activity is continuing in Research Labs and in the standardisation bodies, in order to define the next generation 3DTV technologies which will provide an even better resolution and picture quality, or, in the long term, avoiding the need to wear special glasses. Top managers by pioneering pay-TV broadcasters will report on the experience so far matured in 3D programme production, the launch of the first 3DTV offers, the reaction of their public and their future plans.

Welcome speech
Giovanna Milella, Secretary General Prix Italia

Keynote Speaker
Ingrid Deltenre, Director General European Broadcasting Union EBU
New languages, new technologies

Chairman
Luigi Rocchi , Director of Rai Technological Strategies (Italy)


Participants

• Hanno Basse, Senior Vice President, Broadcast Systems Engineering DIRECTV Inc (USA)
The prospective of 3D TV in the USA
• David Daniels, Senior Technologist, BSkyB (UK)
Technological developments and trends for DVB and new services in Europe
• Alberto Morello, Director of Rai Research Centre (Italy)
Italy’s technical contributions and Rai’s experience in stereoscopic production
• Sergio Duretti, Director General CSP of the Piedmont Region (Italy)
Competency Centres in Piedmont and 3D mobile phones and portable media devices